6 Fundamentals of Business Management

Having a true passion for the business you are managing is very important for your success. But passion alone is not enough. You also need core business skills to properly launch your organization and survive over the long term. You need to understand business planning, strategy, finance, and marketing. If you plan to hire people to help run things, you need communication skills, leadership skills and an understanding of how to motivate and reward employees. You need a clear strategic vision for the company and an ability to make informed management decisions based on research and analysis of the market, the competition and …

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What makes email marketing successful.

Why are the open rates and click-through rates on your email marketing campaigns so low? You’ve got a good product and a good message; where are the results? It’s probably not your message itself; it’s how you’re framing it. The most successful email marketers have learned to focus on the key points that give their emails the best chance of being opened—and once opened, of driving readers to take action. What are the best email marketing tips and tricks used by professionals? They include: Craft the right subject line Be careful with CAPS Build great buttons Ask for a share …

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4 Steps For An Effective Inbound Marketing Enrollment Strategy

Businesses strive to convert their top leads into clients, their clients into repeat clients, and their happy clients into brand evangelists. Like businesses, schools want to increase enrollment, retention and fundraising numbers; this funnel makes the inbound marketing philosophy more and more appealing. Finalsite’s Content Marketing Manager Mia Major is an inbound marketing pro herself. She recently hosted the webinar Inbound Marketing: Practical Tips to Fill Your Funnel in a Small Shop, or on a Small Budget to share strategies and practical tips for effectively executing an inbound marketing strategy that works — detailing out the importance of personas, your school’s website, content, and more. …

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Global Smart Water Leakage Management Solutions Market Report 2018-2025

The “Growth Opportunities in Global Smart Water Leakage Management Solutions Market, Forecast to 2025” report has been added to ResearchAndMarkets.com’s offering. The study provides the revenue forecast for every region. Additionally, the study also provides insight on disruptive technologies, growth opportunities based on new business models, the competitive landscape of the market, smart value-added services that could enhance growth, and top predictions of the market for the forecast period. Water is one of the most valuable resources across the globe. Rapid urbanisation across all regions has led to the rise in water demand. Water stress, coupled with climate change, has significantly impacted the availability …

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10 Ways to Market Your Small Business on a Shoestring Budget

When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start? Email marketing is the tried and true digital marketing channel with an average return of $38 for every $1 spent. If you’re brand new to email marketing, you can try it out for free! Sign up for your free 60-day trial of Constant Contact here. Email and …

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