What makes email marketing successful.

Why are the open rates and click-through rates on your email marketing campaigns so low? You’ve got a good product and a good message; where are the results?

It’s probably not your message itself; it’s how you’re framing it. The most successful email marketers have learned to focus on the key points that give their emails the best chance of being opened—and once opened, of driving readers to take action.

What are the best email marketing tips and tricks used by professionals? They include:

  • Craft the right subject line
  • Be careful with CAPS
  • Build great buttons
  • Ask for a share
  • Don’t forget the preview text
  • Time it right
  • Pick your sender name

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